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Taylor Loren. Ecommerce , Instagram , Marketing. Here are 5 ways you can use Instagram influencers to grow your business, get more followers, and make more sales : 1. Drive Sales with Instagram Influencer Marketing One of the most successful examples of the power of Instagram influencer marketing is from Daniel Wellington , a watch company that exploded on Instagram and leveraged influencer marketing to create a hip and modern brand identity, while reaching millions of customers!
Build Excitement for a Product Launch with Instagram Influencer Marketing If you have a new product coming out, collaborating with Instagram influencers is a great way to get people excited about your launch! You may also like. Read More. How to Plan a Pride Campaign on Social Media Pride Month is a global celebration, one where many collective voices come together to support Marcos Vaz says:. September 23, at pm.
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Tracking the success of Instagram influencers. Not sure how Instagram influencer marketing can help you? Here are 5 ways you can use Instagram influencers to grow your business, get more followers, and make more sales :. But brand awareness is also a goal for many businesses, small and large, and influencer marketing on Instagram is a great way to cast a wider net and introduce your brand to new audiences. In order to make their brand known and increase product visibility, they partnered with Instagram influencers in the fashion and travel industry to post about their line of bags.
And it works! One of the most successful examples of the power of Instagram influencer marketing is from Daniel Wellington , a watch company that exploded on Instagram and leveraged influencer marketing to create a hip and modern brand identity, while reaching millions of customers!
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Daniel Wellington rejects traditional advertising, and instead relies on Instagram influencer marketing campaigns to increase brand awareness and, more importantly, make a ton of sales. Instead of just trying to increase their brand awareness, Daniel Wellington used influencers to directly drive sales of their watches. The code was only valid for a limited time, which created a sense of urgency from their followers to act fast and buy now. Plus, they got a cool watch. If you have a new product coming out, collaborating with Instagram influencers is a great way to get people excited about your launch!
The footwear brand Mgemi uses Instagram influencer marketing in a variety of ways, one of them being to promote their hashtag. In order to increase adoption of their branded hashtag stepupsummer, Mgemi worked with Instagram influencers with large followings and got them all to use stepupsummer in their Instagram posts. Download our free, page Instagram Hashtag Strategy Guide!
In order to promote their new flight route from Vancouver to Brisbane, Air Canada created a big social media marketing campaign centred around Instagram influencers. Air Canada flew Instagram influencers located in Vancouver on their inaugural flight to Brisbane, and gave them the trip of a lifetime, exploring all that Brisbane has to offer. The selected Instagram influencers posted about their Brisbane adventures with the campaign hashtag boardingbrisbane , inspiring their Vancouver-area demographic to travel to the destination.
As you can see, there are a ton of ways that you can leverage Instagram influencer marketing to help grow your business!